Expert Marketing Advice for a Successful Vacation Rental

You’re purchased a rental property at Wild Dunes Resort and hired one of our great property managers to run things for you. Now here’s a look at what the Wild Dunes Resort marketing team does on your behalf to make your rental as successful as it can be!

The marketing team puts your property on the map – literally and figuratively. We make sure your property is easy to find, is well represented, and gets bookings. We have a variety of strategies we use that we’d like to share with you, the homeowner.

Get Found

You can have a beautiful home with the best amenities on the island. If no one knows it’s there, what’s the point? Our first job is to make sure that your property can be easily found. We do this through three strategies:

• Online Search Friendly Description
  • We use strategic descriptive wording that is proven to help your home show in online searches. This includes the location, number of bedrooms, bathrooms, and the view.
• More Channels, More Exposure
  • More visibility means more bookings. In addition to the Wild Dunes Resort website, we also manager your home’s listing on VRBO, Airbnb, HomeAway, Expedia, and more.
• Cross Channel Marketing
  
  • This broad stroke includes email promotion to previous guests and qualified new leads; targeted digital ads; social media promotion; and content marketing to enhance SEO.

First Impression

Potential guests have now found your listing. You want to make sure you make a good first impression! We do this through these strategies:

• Beautiful Photos
  • We hire talented property photographers to showcase your home in the best possible way. We style, light, and angle everything to take the best images.
• Detailed Description
  • Prospective guests want to know everything about your property, so we make sure we include a detailed description that gives them all the information they need.
• Great Reviews
  
  • After each stay we encourage the guests to review their stay. This way you get credible feedback from actual guests who have stayed in your home. 

Hard Sell

The prospective guests like what they see. Now it’s time to close the deal. Here’s how it happens:

• Highlight Amenities
  • Your property is now part of Wild Dunes Resort, which includes fantastic service and amenities – golf, pools, restaurants, tennis, spa, recreation, and more!
• Create an Experience
  • Within the pictures and description, we set the scene for a great experience. We give them ideas about how they can have the perfect vacation in your property. Once they make their booking, our concierge team customizes guest experiences to deliver the best of the best.
• Best Rates
  • The marketing team works closely with the revenue management team to make sure your home is perfectly priced to suit your revenue expectations and comparable to competitors.

Want to rent your property through Wild Dunes Resort? Contact our property management sales manager, Robert Baker, at 843.886.2158 or rbaker@destinationhotels.com today!