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Life on Purpose

Ben-Jamin Toy started his journey on the water by delivering yachts. Now he delivers so much more on the Charleston Harbor and beyond.

For Ben, eight years in corporate America left him craving the adventures that propelled him through his younger years. “You only live once,” Ben maintains, “but when you live on purpose, once is enough.” One look at On Purpose Adventures’ creative programs and it’s clear that Ben’s team has living with intention down to a science.

On Purpose Adventures (OPA) has grown to become Charleston’s premier adventure planning company. After assuming company ownership in 2018, Ben and team have made it their mission to deliver the best in engaging local experiences.

The company’s unique line-up pushes participants to delve into the unordinary – ideal for bachelor or bachelorette parties; corporate team building outings; family reunions or even couples seeking some spark. From historic scavenger hunts to kayak expeditions; survival training to remote camping trips – OPA’s unique offerings promise something memorable for everyone. Perhaps best of all, these adventures are led by Charleston’s best equipped leaders – master naturalists, marine biologists, zoologists, and more – each with a keen ability to offer experiences designed to help guests let go of the “norm” and live a little.

With research on his side, Ben reminds us that “it’s easy to take business seriously and forget to have fun along the way.” Groups at Wild Dunes Resort have long enjoyed OPA’s curated scavenger hunts, specifically designed to showcase our slice of Isle of Palms paradise. Now, the OPA team is branching out to include unique offerings for even more types of travelers. They have rolled out an array of new items, including fun date night experiences, laser-skeet shooting, and – for the real thrill seekers – archery tag.

With a contagious smile, Ben shares his belief that it’s not just about the activity – it’s about the experience. “We are never too old, too busy or too set in our routines to leave it all behind for a while. There really is no such thing as ‘not having the time.’ We have the rest of our lives to go out and see what we otherwise close ourselves off from in our cubicle. Whether we are 20 years old, 80, or anywhere in between is irrelevant. The time is now to go out and really live life. Whatever we feel is holding us back from living can probably wait. Finding peace, serenity, and a break can’t wait – and it’s all out there waiting for us. We only have so long on this earth, so live it up.”


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