Lowe Enterprises Investors acquires adaptive reuse, boutique hotel on behalf of investment client
Englewood, Colo. – January 10, 2014 – Destination Hotels & Resorts welcomes the Royal St. Charles as the newest addition to its expanding collection of hotels and resorts. Under Destination management, the modern 143-room hotel, located downtown at 135 St. Charles Avenue in New Orleans, La. between the French Quarter and the New Orleans Convention Center, will continue to operate as an independent boutique hotel, leveraging its authenticity and international flare. The property was acquired by Lowe Enterprises Investors (LEI) on behalf of an investment client.
“The Royal St. Charles is an exciting addition to the Destination Hotels & Resorts portfolio,” said Jamie Sabatier, president and chief operating officer. “Under Destination management, we will provide best practices and hospitality tools to further integrate the property into the local community and continue to update, refine, and maintain the vision of this unique hotel to drive revenue and profitability.”
Royal St. Charles Hotel was originally the Southern Federal Savings Bank. The property was converted from commercial office space to a modern boutique hotel in 2000. Today, the building is completely transformed and operates as a hotel with the original bank vault still intact. The 10-story property, which underwent a significant renovation in October 2012, includes approximately 2,610 square feet of meeting space, a fitness center and PJ’s Coffee & Café outlet. The Royal St. Charles is the only customized, select-service independent hotel in New Orleans, making it an ideal choice for business and leisure travelers seeking a fresh, genuine sense of place with authentic New Orleans service and modern touch points.
Under Destination Hotels & Resorts management, Royal St. Charles will have access to industry-leading services, including the Libra Hospitality Relationship Management® customer relationship program, digital and social media marketing solutions, the Destination Delivers guest loyalty program, public relations, preferred partner relationships with luxury consortia, and an enhanced revenue optimization and distribution platform.