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Motif Seattle, A Destination Hotel, Announces $10 Million Imaginative Redesign that Thoughtfully Reflects its City Surroundings

Downtown Boutique Hotel’s New Look Celebrates Seattle’s Cultural Fabric

SEATTLE – May 2, 2017 -  Motif Seattle, A Destination Hotel, announces the unveiling of a comprehensive $10 Million guestroom redesign, led by acclaimed Seattle-based architectural and interior design firm DEGEN & DEGEN. The makeover includes all 319 guestrooms of the design-driven boutique hotel, as well as enhancements to its corridors, giving the property a sleek urban style while maintaining a residential comfort. The fresh redesign is distinctive to the Seattle market, complete with striking art walls that serve as bold representations of the Seattle cultural scene and artwork all created by local artists.

“Motif Seattle’s design aesthetic and ethos reflect this beautiful city, with thoughtful details waiting to be discovered throughout the property,” said Shannon Sheron, General Manager of Motif Seattle, A Destination Hotel. “We wanted to bring the experience of Seattle to life through this bold new design and show off what makes Motif Seattle a unique experience for our guests.”

DEGEN & DEGEN sought to create spaces throughout the design that are as simple as they are warm and familiar. The firm employed materials local to the area, such as natural woods from the Pacific Northwest, reflecting a light and welcoming ambiance. Seattle weather was another thoughtful consideration applied to the design, with DEGEN & DEGEN creating a “rainy day corner” in each guestroom that serves as a welcome point for visitors upon arrival to hang their outdoor gear. Rich and distinct tones, paired with natural woods are balanced with bolder, sophisticated accents, creating an environment that is at once comfortable and surprising. Enhanced lighting and high-end bath finishes bring luxury touches to further enhance the guest experience and create a residential feel.

“Motif is one of the most guest-centric and forward thinking brands we have ever encountered,” said Anita Degen, Principal at DEGEN & DEGEN. “Designing this renovation was a wonderful opportunity to throw the rules out and design from the heart. Bringing back only that which made sense for the brand, the aesthetic and for the guest.”

With Motif Seattle’s brand pillars of design, fashion, community and music as inspiration, bespoke artwork was commissioned by local Seattle artists for each guestroom to visually reflect the various elements of Seattle’s cultural fabric. In one such work, the edges of a local Seattle musician’s album spines were woven together to create a piece of abstract art. The hotel’s corridors boast large scale photographic abstractions of Seattle landmarks. The result is a work true to Motif’s nature: refined, with an urban flair.

The new design also lends itself as a platform for Motif’s Visiting Artist Program. Every year, the hotel collaborates with a local artist to design a new motif (“mo•tif: a decorative design or pattern”), which is then reflected in the hotel’s stationery, envelopes, guest amenities, key cards, and more.

Motif Seattle is downtown Seattle’s premier independent hotel, just steps from the city’s top attractions. The property enjoys deep connections with the local arts, fashion, music and culinary scenes and strives to connect its guests with its local community. Motif Seattle is also home to the wildly popular restaurant Frolik Kitchen + Cocktails, which boasts one of the best rooftop bars in the country as voted by USA Today several years in a row. The property features a dedicated meeting and conference facility with over 22,000 sq. ft. of meeting space, and a fitness center with the health-conscious client in mind.


To make a reservation in one of the new guest rooms, go to or call 855-515-1144.

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About Motif Seattle, A Destination Hotel

Motif Seattle is downtown Seattle’s premier independent hotel as well as home to Frolik Kitchen + Cocktails – constantly voted one of the best rooftop bars in America. Located in the epicenter of downtown Seattle within walking distance to the city’s top attractions, Motif is in the center of it all. Motif Seattle prides itself on establishing a connection with the local arts and fashion scene, the burgeoning local music, culinary leaders and institutions and to engage with our local community. The hotel features amenities including a vibrant award-winning restaurant offering an extensive outdoor patio with sweeping city views, a dedicated meetings and conference facility with over 22,000 sq.ft. of effective and inspiring meeting space, a state of the art fitness center, and a highly visible location on Fifth Avenue and Pike Street. For more information please visit

About Destination Hotels

Destination Hotels (Destination) is a collection of luxury and upscale independent hotels, resorts and residences across the United States and Caribbean. Offering authentically-immersed and enriching experiences, each property is individual at heart, yet connected by a commitment to drawing upon the best of each location. Highly distinct, the Destination experience is always memorable and matchless; guests will feel the locale in a genuine way through each property and during the engaging moments cultivated both in and outside of them. Continuously growing with more than 40 properties, the award-winning portfolio features 19 renowned golf courses, 18 indigenous spas, and 112 exceptional bars and restaurants. Destination Hotels are true to our place; diverse by design. For more information, visit Follow us on Twitter: @Destination. Like us on Facebook: DestinationHotels.

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Where Seattle gets social. By design.

Make your way to the fifth floor on 5th Avenue for downtown Seattle’s best rooftop happy hour hotspot, Frolik Kitchen + Cocktails — consistently voted among the best rooftop bars in America.

Come for the handcrafted cocktails, stay for Chef Adam Stevenson’s locally-inspired menu, featuring wild seafood, foraged mushrooms and the best of the Pacific Northwest.

And do come to play. Warmed by two gorgeous outdoor fireplaces and vibrant lighting in edgy urban patio style, you’ll want to start some mischief of your own with a little shuffleboard, LED ping-pong and a rotating cast of live Seattle musicians and DJs.

Open daily for breakfast, lunch, dinner — and weekends for brunch. See what’s on the menu or reserve your table below.